Our Story
Our Story
From Vision to Reality
Kay Kay is more than fashion—it’s a philosophy of elegance, responsibility, and craftsmanship. Rooted in tradition yet forward-thinking, it seamlessly blends understated luxury with a commitment to sustainability.
KKHUSHI SAHAII
is the founder and creative director of her label. After graduating from the Parsons School of Design, New York; Kkhushi returned to India with a fresh outlook and a profound appreciation for design. Kkhushi joined her family’s manufacturing and export business, skillfully merging global trends with Indian craftsmanship and laying the foundation for her distinctive journey in fashion. With a deep appreciation for individuality and a drive to bridge the gap between high-street accessibility and global luxury, Kkhushi reimagines Indian fashion through the lens of modern sophistication. Her vision is rooted in crafting garments that empower wearers to feel confident, elegant, and effortlessly stylish.
Kay Kay draws its name from Kkhushi’s initials, reflecting the personal connection and unique flair infused into every design. The brand is a testament to evolving luxury in Indian fashion, merging timeless aesthetics with contemporary trends. Kay Kay celebrates the diversity of Indian body types by offering 100% customization, ensuring every piece fits impeccably while honoring the wearer’s unique identity. Each collection balances European-inspired minimalism with the richness of Indian craftsmanship. From refined tailoring to luxurious fabrics, the brand offers versatile pieces that seamlessly transition from everyday elegance to statement-worthy ensembles. Kay Kay is more than a label—it’s a celebration of style, individuality, and the art of dressing with purpose.
ROOTED IN TRADITION , GUIDED BY RESPONSIBILITY
At Kay Kay, we honor the art of hand embroidery and traditional craftsmanship passed down through generations. Choosing to work directly with skilled artisans, we preserve the authenticity and artistry that define each creation. Unlike mass production, our designs celebrate the beautiful imperfection of handcrafting, where every stitch carries the artisan's skill, care, and passion. In an era where machines promise speed and efficiency, we remain rooted in the tradition of hand embroidery, offering pieces that are not only unique but also steeped in richness and authenticity. This dedication ensures that every Kay Kay garment becomes a testament to timeless artistry.
Our commitment to sustainability drives every aspect of our process. By producing in small batches, we embrace slow fashion, creating only what is needed to minimize waste. Each order is tailored with care, reflecting an intentional approach to design and production. Additionally, we are committed to using eco-friendly materials and recycling fabric scraps into practical products, reducing our environmental footprint.
Additionally, we repurpose scrap fabrics, transforming them into shopping bags, beds and clothes for stray dogs, making sure nothing goes to waste. Your every purchase from Kay Kay helps us move closer to a more sustainable future, one mindful creation at a time.
Shopping bags
Dog Clothes
At Kay Kay, sustainability is not just a practice—it’s a philosophy, ensuring that every creation supports a more thoughtful and responsible fashion ecosystem. We take sustainability seriously, using BCI-certified 100% cotton and adhering to the Global Recycled Standard to ensure that our materials are responsibly sourced.
